PROFILE | Holly Pflum

Holly Pflum Improvement Coach
Holly has served as the Assistant Director of Transfer Outreach and Initiatives for the University of Illinois System since 2021. Her role includes leading initiatives that aim to benefit the transfer student population who matriculate into any of the three U of I universities. Holly was a former transfer student herself, a catalyst for her work to eliminate barriers that transfer students face from enrollment to completion. She’s held previous roles in transfer admissions/recruiting, program management, and academic advising.
Initially serving as a System Lead in the first cohort of the NASH Transfer Student Success NIC, Holly was drawn to the utilization of Improvement Science methodology as a possible means to solving inefficiencies in transfer student processes. She has since taken on the role of Improvement Coach for the NASH Transfer NIC, serving as coach to four systems in the third cohort of the community during the 2024-25 program year.