College Is Worth It Campaign

A First-of-its-Kind Marketing Campaign

CIWI 2 has successfully wrapped up, and we’re excited to share the impact it has made. Stay tuned for results and key takeaways coming soon.

When we asked NASH’s Council on Communications & Government Relations to name the #1 thing that NASH could help them with, they all said the same thing: the narrative is broken.

The College Is Worth It (CIWI) campaign highlights the benefits of earning a degree—both personal and professional—using data and facts, paired with real-life testimonials, to make the case to a grassroots audience of students and parents that a degree is a strong investment in their future.

Additionally, CIWI leverages influencer marketing to encourage engagement and FAFSA submissions that can make college an even more affordable investment.

As we look ahead, we’re starting to build momentum for CIWI 3. If your system or partner organization is interested in being part of the next phase, we’d love to hear from you!

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College Is Worth It

How We Do It

A First-of-its-Kind Marketing Campaign