College Is Worth It

 A First-of-its-Kind Marketing Campaign

WE'RE LIVE! LEARN MORE AT COLLEGEISWORTHIT.INFO

When we asked NASH’s Council on Communications & Government Relations to name the #1 thing that NASH could help them with, they all said the same thing: the narrative is broken.

With insights in hand from last year's College Is Worth It (CIWI) campaign beta test, we’re excited to launch CIWI2.

This campaign will highlight the benefits of earning a degree—both personal and professional—using data and facts, paired with real-life testimonials, to make the case to a grassroots audience of students and parents that a degree is a strong investment in their future.

Additionally, with new support from ECMC’s FAFSA Student Support Strategy grant, CIWI2 will leverage influencer marketing to encourage FAFSA submissions that can make college an even more affordable investment.

This year, there’s a single contribution tier for participating systems: just $0.40 per FTE student.

To get involved or learn more, please fill out the form below, and our team will be in touch!