PROFILE   |   Tracy Soren

Tracy Soren Communications Advisor

Tracy Soren is a strategist, producer, and writer whose career spans both higher education and the entertainment industry. She bridges creative vision with operational strategy, leading projects that combine compelling storytelling, thoughtful planning, and a strong sense of audience.
Tracy currently serves as the Director of Strategy at Good Rebellion, a strategy and creative agency specializing in purpose-driven organizations in education, nonprofit, and advocacy sectors. Her work focuses on helping teams clarify their voice, communicate with purpose, and establish systems that support consistent and impactful storytelling.

In the entertainment space, Tracy has produced a wide range of acclaimed projects, including Webby-nominated digital series for Logo/Paramount and TV’s In Pursuit with John Walsh: Hot on the Trail. She also produced, directed, and co-wrote Beyond with Mike Kelton, an independent comedy docu-podcast recognized by Vulture as a “Best Binge.” As Executive Producer at the Forever Dog Podcast Network, she oversaw more than twenty audio and video podcasts featuring talent from Saturday Night Live, The Bear, Hacks, The View, Love Island, and other major platforms. Tracy’s writing and producing work has appeared across The New Yorker, WhoHaha, Reductress, PureWow, Rachael Ray, HelloFresh, UPS, IBM, and additional media outlets.

Tracy worked for the State University of New York system office as Coordinator for Alumni Relations and University Advancement. In that role, she supported advancement and alumni strategies across all 64 SUNY campuses, contributed to system-wide fundraising efforts, and helped advance key priorities for the Chancellor.